Sercosan Digital Makeover

Modernizing a legacy brand through strategic design, video, and digital clarity.

Sercosan, a long-established business solutions company in northern Spain, partnered with me to lead the full digital transformation of their brand. From modern WordPress development to SEO-driven content, branding refinement, and video creation, I worked across disciplines to bring a modern, magnetic edge to a company rooted in traditional sales.

Over the course of months, I evolved Sercosan from a door-to-door business into a future-ready, multi-channel presence. The result? Increased local visibility, lead generation, and a site that finally reflects their quality of service.

Key Contributions:

1. Website Design + Development (WordPress)

• Full redesign using Enfold theme with custom UX/UI tailored to Cantabria-based B2B market
• Page buildouts for key verticals: printing, time control, POS, and signage
• Built localized landing pages for Santander, Torrelavega, and Bilbao
• Responsive, lightweight builds with strong conversion-oriented hierarchy
• Plugin optimization across 37+ active tools (WooCommerce, SEO, MailPoet, FluentForms, etc.)

2. SEO Strategy + Execution

• Local SEO strategy implementation with high-intent keyword research
• Structured landing pages for: /fichar-en-el-trabajo/, /control-horario-trabajadores/, /tpv-santander/, and more
• Competitive content for target searches like "ahorro en impresión Cantabria"
• Internal linking, metadata, schema, performance optimization (W3 Total Cache, image compression, etc.)

3. Branding & Creative Direction

• Refreshed Sercosan’s digital voice to align with clarity, professionalism, and modern trust
• Created consistent visual language using tone-on-tone textures, soft motion graphics, and minimal color

4. Video Content Creation

• Produced promotional videos for product launches (Lexmark XC9535, TPV systems, signage installs)
• Edited short-form clips for web and social, formatted for both horizontal and vertical distribution
• Integrated video seamlessly into product pages for increased conversion

5. Campaigns & Lead Magnets

• Designed and launched "Reto Ahorro" campaign with blog + lead-gen funnel
• Created lead magnet PDFs, forms, and email automations through FluentCRM
• Developed "Office Efficiency Kit" for clinics, offices, and hospitality sectors

6. Strategy & Consulting

• Provided strategy input across departments including sales, digital support, and marketing
• Advised on CRM adoption, client segmentation, and cold email campaign refinement
• Created proposal for digital services division (Sercosan Digital)

Results:

• Significant increase in organic traffic and time on site
• More qualified leads from local search
• Increased clarity in brand perception, especially with B2B clients
• Built foundation for long-term growth across SEO, video, and service automation
• In just the past 30 days:
  • Sessions increased by 73%
  • Pageviews rose by 15%
  • Bounce rate and session duration metrics highlight rapid growth and reveal key areas for continued UX and content optimization

Client: Sercosan, Cantabria (Spain)
Industry: Office Solutions, Print, POS Systems, Time Control

Role: Lead Designer / Strategist / Web Developer / SEO Specialist / Video Producer

Tools Used: WordPress, Yoast SEO, FluentCRM, linkedclient, UpdraftPlus, W3 Total Cache, WooCommerce, Adobe Premiere Pro, Affinity Suite, Google Search Console, Google Analytics

Want to build something that moves your business forward? Let’s work together.

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