Freedom Practice Coaching is a national leader in helping functional medicine practitioners grow and scale their wellness businesses. As their Media Specialist, I supported multiple departments by producing sharp, on-brand video and design content — all rooted in clarity, energy, and strategy.
From marketing campaigns to evergreen educational content, my work helped elevate the brand’s visual consistency and emotional impact across digital channels.
Video Production & Editing
- Edited dozens of training, testimonial, and promotional videos
- Formatted content for both horizontal (web/YouTube) and vertical (social/reels) use
- Built story-driven sequences for sales pages and educational modules
Graphic Design
- Designed branded social content, PDFs, slide decks, and lead magnets
- Maintained consistency with FPC’s visual guidelines while bringing a fresh, energetic polish
- Supported layout design for internal resources and client-facing materials
Marketing & Sales Asset Creation
- Created content for marketing funnels, including email graphics, landing visuals, and call-to-action assets
- Collaborated with marketing and coaching teams to align design with conversion goals
Platform Optimization
- Worked within existing systems and style guides while improving overall visual clarity and delivery
- Helped refine workflows for faster content production and stronger engagement
Tools Used:
- Adobe Premiere Pro, After Effects, Canva Pro, Affinity Suite
- Loom, Google Workspace, Zoom, ClickFunnels
- FPC’s internal learning and CMS platforms
Team Feedback:
“Mike is our go-to when we want something done well, quickly, and with creative clarity.”
“He just gets the voice of the brand — and makes us look and sound better every time.”
Impact:
- Improved consistency across client onboarding and coaching materials
- Created dozens of high-performing visuals and videos used across sales funnels, webinars, and digital training
- Helped reduce turnaround time for new content, improving production efficiency and brand momentum