Freedom Practice Coaching

Design
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Branding
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©2024
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 Freedom Practice Coaching
Overview

Freedom Practice Coaching is a national leader in helping functional medicine practitioners grow and scale their wellness businesses. As their Media Specialist, I supported multiple departments by producing sharp, on-brand video and design content — all rooted in clarity, energy, and strategy.

From marketing campaigns to evergreen educational content, my work helped elevate the brand’s visual consistency and emotional impact across digital channels.

Video Production & Editing

  • Edited dozens of training, testimonial, and promotional videos
  • Formatted content for both horizontal (web/YouTube) and vertical (social/reels) use
  • Built story-driven sequences for sales pages and educational modules

Graphic Design

  • Designed branded social content, PDFs, slide decks, and lead magnets
  • Maintained consistency with FPC’s visual guidelines while bringing a fresh, energetic polish
  • Supported layout design for internal resources and client-facing materials

Marketing & Sales Asset Creation

  • Created content for marketing funnels, including email graphics, landing visuals, and call-to-action assets
  • Collaborated with marketing and coaching teams to align design with conversion goals

Platform Optimization

  • Worked within existing systems and style guides while improving overall visual clarity and delivery
  • Helped refine workflows for faster content production and stronger engagement

Tools Used:

  • Adobe Premiere Pro, After Effects, Canva Pro, Affinity Suite
  • Loom, Google Workspace, Zoom, ClickFunnels
  • FPC’s internal learning and CMS platforms

Team Feedback:

“Mike is our go-to when we want something done well, quickly, and with creative clarity.”
“He just gets the voice of the brand — and makes us look and sound better every time.”

Impact:

  • Improved consistency across client onboarding and coaching materials
  • Created dozens of high-performing visuals and videos used across sales funnels, webinars, and digital training
  • Helped reduce turnaround time for new content, improving production efficiency and brand momentum

Year
©2024
Client
Freedom Practice Coaching
Services
Design
/
Branding
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