Freedom Practice Coaching

Freedom Practice Coaching is a national leader in helping functional medicine practitioners grow and scale their wellness businesses. As their Media Specialist, I supported multiple departments by producing sharp, on-brand video and design content — all rooted in clarity, energy, and strategy.

From marketing campaigns to evergreen educational content, my work helped elevate the brand’s visual consistency and emotional impact across digital channels.

Video Production & Editing

• Edited dozens of training, testimonial, and promotional videos
• Formatted content for both horizontal (web/YouTube) and vertical (social/reels) use
• Built story-driven sequences for sales pages and educational modules

Graphic Design

• Designed branded social content, PDFs, slide decks, and lead magnets
• Maintained consistency with FPC’s visual guidelines while bringing a fresh, energetic polish
• Supported layout design for internal resources and client-facing materials

Marketing & Sales Asset Creation

• Created content for marketing funnels, including email graphics, landing visuals, and call-to-action assets
• Collaborated with marketing and coaching teams to align design with conversion goals

Platform Optimization

• Worked within existing systems and style guides while improving overall visual clarity and delivery
• Helped refine workflows for faster content production and stronger engagement

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Tools Used:

• Adobe Premiere Pro, After Effects, Canva Pro, Affinity Suite
• Loom, Google Workspace, Zoom, ClickFunnels
• FPC’s internal learning and CMS platforms

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Team Feedback:

“Mike is our go-to when we want something done well, quickly, and with creative clarity.”

“He just gets the voice of the brand — and makes us look and sound better every time.”

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Impact:

• Improved consistency across client onboarding and coaching materials
• Created dozens of high-performing visuals and videos used across sales funnels, webinars, and digital training
• Helped reduce turnaround time for new content, improving production efficiency and brand momentum

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